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Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

4 references·16 citing·49 second hop

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References

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1991Scarcity effects on value: A quantitative review of the commodity theory literature719 cited
2017Digital Goods Are Valued Less Than Physical Goods325 cited

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2023

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Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z

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2024Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity26 cited