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Metaverse integration challenges: An in-depth ISM and MICMAC analysis · Study

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ArticleMetaverse integration challenges: An in-depth ISM and MICMAC analysis

Nadjim Mkedder2023

Article2023

Metaverse integration challenges: An in-depth ISM and MICMAC analysis

Nadjim Mkedder · Manish Das

78 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Virtual Reality Applications and Impacts

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 78 citations exist upstream.

References

1974An approach to environmental psychology 2011Dimensionalizing Cultures: The Hofstede Model in Context 1994Vendor Selection Using Interpretive Structural Modelling (ISM)1983On a short-coming of Saaty's method of analytic hierarchies 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice 2021Advertising in the Metaverse: Research Agenda 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation 2022Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

Cited by

2024Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach 2024The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse 2024The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective 2024Modelling barriers to metaverse adoption in the hospitality and tourism industry 2024Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs 2024Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs 2024Exploring purchase intention in metaverse retailing: Insights from an automotive platform 2024Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing

Details

Year2023

Typearticle

Published2023-12-21

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations78

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

Identifiers

doi10.1016/j.jretconser.2023.103684

openalex_workW4390050754

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