Factors Affecting Customer's Behavioral Intention to Use Online Food Delivery Services (OFDS)

Mohd Adib Izzat Mohd Nor · Muhammad Fakhrul Aiman Wafli · Nur Nabihah Zaharuddin · Norfadhilah Mohd Akhuan

4 citations0/0 files storedMalaysian Journal of Social Sciences and Humanities (MJSSH)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This study is conducted to investigate the factors determining the behavioral intention of using online food delivery services (OFDS) after the COVID-19 pandemic in Malaysia (perceived ease of use, price value, performance expectancy, and food safety risk perception). This study aims to determine the future intent to use online food delivery services after the COVID-19 pandemic in Malaysia. A total of 450 people involved during the online survey via the Google Form platform. Descriptive analysis and Pearson correlation analysis are used in this study. For the research findings, this study concludes that the perceived ease of use, price value, performance expectancy, and food safety risk perception have a significant relationship towards behavioral intention to use OFDS. All the result findings are being shown in this report.

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References

2016Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services 2019Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse 2020The impact of COVID‐19 on small business owners: Evidence from the first three months after widespread social‐distancing restrictions 1995The strategy and tactics of pricing: A guide to profitable decision making 2012AN EXAMINATION OF THE DETERMINANTS OF MOBILE SHOPPING CONTINUANCE 2021Factors influencing customers' continuance usage intention of food delivery apps during COVID-19 quarantine in Mexico 2021Pivot! How the restaurant industry adapted during COVID-19 restrictions

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