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Nuevas narrativas en publicidad. El storydoing como modelo de comunicación que favorece la cocreación del relato de marca entre los usuarios de Instagram

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Cited by

2023El “storytelling” desde la perspectiva profesional y académica: filiaciones conceptuales y factores de su auge en publicidad3 cited
2026Narrativas inmersivas en marcas de moda: el caso de Gucci Cosmos Land

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1 cited