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ArticleTotal global strategy: Managing for worldwide competitive advantage

Unknown author1993

Article1993

Total global strategy: Managing for worldwide competitive advantage

Unknown author

107 citations·0/0 files stored·Long Range Planning

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International Business and FDI Business Strategies and Innovation Management and Organizational Practices

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2004Assessing the lead market potential of countries for innovation projects 2007CSR agendas for Asia 2005Global Strategic Management 2003Advertising standardization in multinational corporations 2013How well do supranational regional grouping schemes fit international business research models?2011The internationalization of Chinese companies: Firm characteristics, industry effects and corporate governance 1997Patterns and determinants of global marketing 2005Using the Internet to Enhance Global Strategy

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Year1993

Typearticle

Published1993-06-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations107

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/0024-6301(93)90021-7

openalex_workW4289254374

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