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ArticleDynamic pricing and reference price effects

David Prakash2022

Article2022

Dynamic pricing and reference price effects

David Prakash · Martin Spann

36 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Supply Chain and Inventory Management

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References

1979Prospect Theory: An Analysis of Decision under Risk 1985Mental Accounting and Consumer Choice 1998Constructive Consumer Choice Processes 1985Measuring Consumer Involvement Profiles 1994Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions 1987External Search Effort: An Investigation Across Several Product Categories 2003Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions

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2024Algorithmic pricing: Effects on consumer trust and price search 2025Dynamic pricing and inventory control of perishable products by a deep reinforcement learning algorithm 2022An integrative framework of cooperative advertising with reference price effects 2025Algorithmic pricing: Implications for marketing strategy and regulation 2023Distributed Dynamic Pricing Strategy Based on Deep Reinforcement Learning Approach in a Presale Mechanism

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2005Reference Price Research: Review and Propositionsarticle · 15 shared references 2011Dynamic Pricing Under Consumer Reference‐Price Effectsother · 13 shared references 2012Why are Consumers Less Loss Averse in Internal than External Reference Prices?article · 13 shared references 2014Profiling behavioral pricing research in marketingarticle · 13 shared references 2001Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta.article · 12 shared references 2000Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneityarticle · 12 shared references

Details

Year2022

Typearticle

Published2022-08-05

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations36

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2022.07.037

openalex_workW4289868148

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2024

Process improvement under the reference price effect

2023A novel two-stage dynamic pricing model for logistics planning using an exploration–exploitation framework: A multi-armed bandit problem

2024Dynamic pricing and replenishment policy under price, time, and service level-dependent demand and preservation investment