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Manajemen Pemasaran (Kajian Pengantar di Era Bisnis Modern)
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Manajemen Pemasaran (Kajian Pengantar di Era Bisnis Modern) (2022)Manajemen Pemasaran (Kajian Pengantar di …Manajemen Pemasaran Modern (2024)Manajemen Pemasaran ModernPrinsip-Prinsip Pemasaran (2023)Prinsip-Prinsip PemasaranToward a Business Resilience Framework for Startups (2021)Toward a Business Resilience …Pemasaran, Dasar dan Konsep (2020)Pemasaran, Dasar dan KonsepDigital technology, digital capability and organizational performance (2018)Digital technology, digital c…KLASIFIKASI BISNIS E-COMMERCE DI INDONESIA (2016)KLASIFIKASI BISNIS E-COMMERCE…ETIKA BISNIS PERSPEKTIF ISLAM (2016)ETIKA BISNIS PERSPEKTIF ISLAMBuilding, measuring, and profiting from customer loyalty (2015)Building, measuring, and prof…Principles of Marketing Global Edition (2012)Principles of Marketing Globa…Developing a Multi-Criteria Decision Making Model for PESTEL Analysis (2012)Developing a Multi-Criteria D…Adoption of e‐commerce applications in SMEs (2011)Adoption of e‐commerce applic…SMEs' e‐commerce adoption: perspectives from Denmark and Australia (2009)SMEs' e‐commerce adoption: pe…Enabling the business strategy of SMEs through e‐business capabilities (2008)Enabling the business strateg…Pengantar Etika Bisnis (2000)Pengantar Etika BisnisMetodologi Penelitian:Untuk Ekonomi dan Bisnis (1999)Metodologi Penelitian:Untuk E…Ethics and the conduct of business (1992)Ethics and the conduct of bus…Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. 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References

  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2024Manajemen Pemasaran Modern1,404 cited
  • 2018Digital technology, digital capability and organizational performance959 cited
  • 2011Adoption of e‐commerce applications in SMEs593 cited
  • 1992Ethics and the conduct of business534 cited
  • 2012Developing a Multi-Criteria Decision Making Model for PESTEL Analysis360 cited
  • 2015Building, measuring, and profiting from customer loyalty356 cited
  • 2009SMEs' e‐commerce adoption: perspectives from Denmark and Australia306 cited
  • 2012Principles of Marketing Global Edition256 cited
  • 2000Pengantar Etika Bisnis245 cited
  • 2008Enabling the business strategy of SMEs through e‐business capabilities233 cited
  • 2021Toward a Business Resilience Framework for Startups185 cited
  • 1999Metodologi Penelitian:Untuk Ekonomi dan Bisnis145 cited
  • 2016ETIKA BISNIS PERSPEKTIF ISLAM117 cited
  • 2020Pemasaran, Dasar dan Konsep111 cited
  • 2016KLASIFIKASI BISNIS E-COMMERCE DI INDONESIA107 cited

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