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The transparency paradox: When transparency cues helps or backfires for brands? · Study

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ArticleThe transparency paradox: When transparency cues helps or backfires for brands?

Rafaela Reck2022

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Articlegreen2022

The transparency paradox: When transparency cues helps or backfires for brands?

Rafaela Reck · Ana Carina Castagna · Saleh Shuqair · Diego Costa Pinto

40 citations·0/0 files stored·Journal of Cleaner Production

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification

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References

1986The Elaboration Likelihood Model of Persuasion 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1986Communication and Persuasion 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 2011The Drivers of Greenwashing 2020The environmental price of fast fashion 1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.2006Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1

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Year2022

Typearticle

Published2022-08-11

VenueJournal of Cleaner Production

ISSN-L0959-6526

Languageen

Citations40

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jclepro.2022.133381

openalex_workW4291002716

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Unveiling greenwashing dynamics: exploring the nexus between transparent corporate practices, employee perspectives, and ethical leadership impact