References

• 2023Prinsip-Prinsip Pemasaran3,788 cited
• 2012The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach673 cited
• 2009Predicting intention to choose halal products using theory of reasoned action638 cited
• 2011The challenges of Islamic branding: navigating emotions and halal600 cited
• 2010The relationship between religiosity and new product adoption362 cited
• 2006MARKETING MANAGEMENT 12e226 cited
• 2012Purchasing Decisions among Muslim Consumers of Processed Halal Food Products131 cited
• 2013Evaluating the influences of religiosity and product involvement level on the consumers101 cited
• 2017Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company)88 cited
• 2017Kebutuhan Dasar Manusia dalam Perspektif Pendidikan Islam55 cited
• 2020ANALISIS PENGARUH CITRA MEREK DAN MUTU LAYANAN TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP LOYALITAS KONSUMEN51 cited
• 2008Merek & Psikologi Konsumen : Implikasi pada Strategi Pemasaran35 cited
• 2015The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power30 cited
• 2010Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek