Understanding entrepreneurship intention and behavior in the light of TPB model from the digital entrepreneurship perspective

Abstract

The goal of this study is to test the most famous theory in the field of intention, namely TPB model. A total of 248 students in four programs (MIS, Management, Accounting and Finance) at University of Hail, participated in this survey. Data were collected using a questionnaire. The study model was tested using Amos. The findings of this study supported all the hypotheses, which means that the TPB model is applicable in Saudi Arabia. As a result, in this study, the model was applied in the field of Entrepreneurship Intention to help develop the field of entrepreneurship amongst Saudi youth in general and support the digital Entrepreneurship Intention of young people at the university level. In turn, this study is expected to have an effect on the contribution of young entrepreneurs to the economic and social development of the country.

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