PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA LARISSA AESTHETIC CABANG MAGELANG

Amalia Isnaini Purinda Laksana · Heni Hirawati

6 citations0/0 files storedTransekonomika Akuntansi Bisnis dan Keuangan

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

The purpose of this study was to examine the effect of price, product quality and service quality on customer loyalty at Larissa Beauty Center Magelang Branch using quantitative research methods. The sample in this study is to use raw data from 50 respondents. How to collects data using a questionnaire. The sampling technique used is non-random sampling, using the criteria selected by the researcher at the time of sampling. Respondents in this study were defined as customers of Larissa Skicare Magelang Branch who bought the product or made two or more transactions. The data analysis technique used in this research is multiple linear regression analysis with the help of SPSS program. The results showed that simultaneously price, product quality and service quality had a significant influence on customer loyalty. The product quality and service quality have a positive and significant effect on customer loyalty, but price has a positive and insignificant effect on customer loyalty. The results of the determination test stated that the percentage of the influence of price, product quality and service on customer loyalty was 72.4% so that the influence of other variables on consumer satisfaction outside this study was 27.6%.

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2014PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi pada Pelanggan McDonald's MT.Haryono Malang)2017PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Little A Coffee Shop Sidoarjo)2016PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN 2018ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING DI HOTEL AMANDA HILLS BANDUNGAN 2021Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang 2016PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN KEBAB KINGABI 2019ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN ELSA HIJAB SEMARANG

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