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Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19
16 references·0 citing·50 second hop
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(2022)Advances in Consumer Research (2025)Social Learning Theory. (1978)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)How do social media influencers induce the urge to buy impulsively? Social commerce context (2023)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Conservation of resources: A new attempt at conceptualizing stress. (1989)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)Entrepreneurial Passion: A Systematic Review and Research Opportunities (2021)How Entrepreneurship Education and Social Capital Promote Nascent Entrepreneurial Behaviours: The Mediating Roles of Entrepreneurial Passion and Self-Efficacy (2021)Entrepreneurial passion and SMEs’ performance: Moderating effects of financial resource availability and resource flexibility (2022)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior (2021)Impulse buying: A systematic literature review and future research directions (2022)Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)Prospect Theory: An Analysis of Decision under Risk (1979)COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis (2021)FinTech payments in the era of COVID-19: Factors influencing behavioral intentions of “Generation X” in Hungary to use mobile payment (2021)Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials (2021)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Emotions that facilitate language learning: The positive-broadening power of the imagination (2012)The two faces of Janus? Anxiety and enjoyment in the foreign language classroom (2014)The Role of Experiential Learning on Students’ Motivation and Classroom Engagement (2021)Modeling the contribution of resilience, well-being, and L2 grit to foreign language teaching enjoyment among Iranian English language teachers (2022)Modelling Generative AI Acceptance, Perceived Teachers' Enthusiasm and Self‐Efficacy to English as a Foreign Language Learners' Well‐Being in the Digital Era (2024)Impulse buying: Modeling its precursors (1998)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 2021Researching and Practicing Positive Psychology in Second/Foreign Language Learning and Teaching: The Past, Current Status and Future Directions760 cited
  • 2019Impulse buying: a meta-analytic review575 cited
  • 2001Determinants of the intention to use Internet/WWW at work: a confirmatory study400 cited
  • 2020Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues389 cited
  • 2020Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis381 cited
  • 2019The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce371 cited
  • 2019Entrepreneurial Passion: A Review, Synthesis, and Agenda for Future Research278 cited
  • 2019The Economics of Taxes on Sugar-Sweetened Beverages: A Review of the Effects on Prices, Sales, Cross-Border Shopping, and Consumption207 cited
  • 2020Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic168 cited
  • 2021Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers136 cited

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  • 2020Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media117 cited
  • 2019Big data methods, social media, and the psychology of entrepreneurial regions: capturing cross-county personality traits and their impact on entrepreneurship in the USA105 cited
  • 2020Consumers’ Impulse Buying Behavior on Instagram: Examining the Influence of Flow Experiences and Hedonic Browsing on Impulse Buying101 cited
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