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Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising
16 references·0 citing·44 second hop
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising (2022)Fostering consumer engagement during an o…Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Driving Brand Engagement Thro…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Social media and consumer engagement: a review and research agenda (2016)Social media and consumer eng…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…The value of communication during a crisis: Insights from strategic communication research (2014)The value of communication du…Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster (2012)Crisis communication online: …An Overview of the Schwartz Theory of Basic Values (2012)An Overview of the Schwartz T…What Makes Online Content Viral? (2011)What Makes Online Content Vir…Emotions Matter in Crisis (2011)Emotions Matter in CrisisProtecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…The Protective Powers of Crisis Response Strategies (2006)The Protective Powers of Cris…Sex differences in value priorities: Cross-cultural and multimethod studies. (2005)Sex differences in value prio…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Universals in the Content and…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…The Discovery of Grounded Theory: Strategies for Qualitative Research (1968)The Discovery of Grounded The…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Construal-level theory of psychological distance. (2010)An attributional theory of achievement motivation and emotion. (1985)An Attributional Theory of Motivation and Emotion (1986)The Handbook of Crisis Communication (2010)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Crises and Crisis Management: Integration, Interpretation, and Research Development (2016)Advances in Consumer Research (2025)The nature of human values (1973)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Les valeurs de base de la personne : théorie, mesures et applications (2006)Examining the impact of Culture's consequences: A three-decade, multilevel, meta-analytic review of Hofstede's cultural value dimensions. (2010)Beyond the Glass Ceiling: Does Gender Matter? (2011)The Commitment-Trust Theory of Relationship Marketing (1994)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Intraclass correlations: Uses in assessing rater reliability. (1979)The Elaboration Likelihood Model of Persuasion (1986)A Guideline of Selecting and Reporting Intraclass Correlation Coefficients for Reliability Research (2016)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Online influencer marketing (2022)Social Behavior as Exchange (1958)A New Product Growth for Model Consumer Durables (1969)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior (2013)Word of mouth and interpersonal communication: A review and directions for future research (2014)Beyond misinformation: Understanding and coping with the “post-truth” era. (2017)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)The PERMA-Profiler: A brief multidimensional measure of flourishing (2016)Global Evidence on Economic Preferences* (2018)PISA 2018 Assessment and Analytical Framework (2019)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Classrooms as Communities (1997)Disrupted Routines: Team Learning and New Technology Implementation in Hospitals (2001)Sample Size Policy for Qualitative Studies Using In-Depth Interviews (2012)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research6,679 cited
  • 2012An Overview of the Schwartz Theory of Basic Values4,144 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,818 cited
  • 2005Sex differences in value priorities: Cross-cultural and multimethod studies.1,161 cited
  • 2016Toward a theory of customer engagement marketing1,035 cited
  • 2019Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns788 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
  • 2012Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster576 cited
  • 2016Social media and consumer engagement: a review and research agenda529 cited
  • 2014

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The value of communication during a crisis: Insights from strategic communication research
438 cited
  • 2006The Protective Powers of Crisis Response Strategies422 cited
  • 2011Emotions Matter in Crisis417 cited
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