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How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
7 references·14 citing·47 second hop
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A two-theory approach on the impact of deepfakes technology on the protection motivation of consumers (2025)Is it really unreal? A two-th…Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising (2025)Harmony or Discord? The Inter…Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia (2025)Generative artificial intelli…Digital transformation in emerging markets: Adoption dynamics of AI image generation in marketing practices (2025)Digital transformation in eme…Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising (2025)Advertising and Generative AI…A Review of Artificial Intelligence Research in Peer-Reviewed Communication Journals (2025)A Review of Artificial Intell…Navigating the Dual Nature of Deepfakes: Ethical, Legal, and Technological Perspectives on Generative Artificial Intelligence AI) Technology (2024)Navigating the Dual Nature of…Navigating legal challenges of deepfakes in the American context: a call to action (2024)Navigating legal challenges o…Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire (2024)Inauthentic inclusion: Explor…Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility (2024)Impact of Deepfake Advertisin…Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions (2024)Diversity Representation in V…Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review (2024)Automated Communication’s Imp…Analogical Mapping by Constraint Satisfaction (1989)Mental leaps: analogy in creative thought (1995)The cognitive neuroscience of creativity (2004)The Creative Mind (2004)When prevention promotes creativity: The role of mood, regulatory focus, and regulatory closure. 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this work references cited by second hop

References

  • 2018The spread of true and false news online8,787 cited
  • 2015What Is Disruptive Innovation1,223 cited
  • 1998Creativity and artificial intelligence845 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2005The Targeting of Advertising522 cited
  • 1996Logic or the Art of Thinking436 cited
  • 2019The Impact of AI on the Advertising Process: The Chinese Experience225 cited

Cited by

  • 2024Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire42 cited
  • 2025Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust40 cited
  • 2025Digital transformation in emerging markets: Adoption dynamics of AI image generation in marketing practices26 cited
  • 2025Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising24 cited
  • 2024Navigating legal challenges of deepfakes in the American context: a call to action22 cited
  • 2024Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions19 cited
  • 2024Navigating the Dual Nature of Deepfakes: Ethical, Legal, and Technological Perspectives on Generative Artificial Intelligence AI) Technology19 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2024
Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review
14 cited
  • 2025Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia13 cited
  • 2025A Review of Artificial Intelligence Research in Peer-Reviewed Communication Journals11 cited
  • 2026Evolution, challenges, and opportunities of AI-generated advertising11 cited
  • 2025Is it really unreal? A two-theory approach on the impact of deepfakes technology on the protection motivation of consumers10 cited
  • 2024Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility10 cited
  • 2025Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising8 cited