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Coupon strategies for competitive products in an omnichannel supply chain · Study

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ArticleCoupon strategies for competitive products in an omnichannel supply chain

Zonghuo Li2022

Article2022

Coupon strategies for competitive products in an omnichannel supply chain

Zonghuo Li · Wensheng Yang · Xiaohong Liu · Shanliang Li

16 citations·0/0 files stored·Electronic Commerce Research and Applications

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1929Stability in Competition 2015From Multi-Channel Retailing to Omni-Channel Retailing 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 2017The Future of Retailing 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 2012Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store

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2020Omnichannel retailing operations with coupon promotionsarticle · 19 shared references 2023Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategyarticle · 17 shared references 2022Omnichannel marketing: structured review, synthesis, and future directionsarticle · 15 shared references 2021Price, online coupon, and store service effort decisions under different omnichannel retailing modelsarticle · 14 shared references 2019Omni-channel retailing: Do offline retailers benefit from online reviews?article · 13 shared references 2021Shopping in the omnichannel supply chain under price competition and product returnarticle · 13 shared references

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Year2022

Typearticle

Published2022-08-18

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations16

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.elerap.2022.101189

openalex_workW4292223334

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