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Coupon strategies for competitive products in an omnichannel supply chain
16 references·0 citing·39 second hop
Coupon strategies for competitive products in an omnichannel supply chain (2022)Coupon strategies for competitive product…The Future of Retailing (2017)The Future of RetailingOffline Showrooms in Omnichannel Retail: Demand and Operational Benefits (2017)Offline Showrooms in Omnichan…Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming” (2017)Competitive Strategies for Br…Online and Offline Information for Omnichannel Retailing (2016)Online and Offline Informatio…Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)Omnichannel Retail Operations…The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)The Impact of Cross-Channel I…Impact of an “online-to-store” channel on demand allocation, pricing and profitability (2015)Impact of an “online-to-store…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty (2013)Browse‐and‐Switch: Retail‐Onl…Online Product Reviews: Implications for Retailers and Competing Manufacturers (2012)Online Product Reviews: Impli…Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Integration of Online and Off…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Cents or Percent? The Effects…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…Stability in Competition (1929)Stability in CompetitionFirm Resources and Sustained Competitive Advantage (1991)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Firm resources and sustained competitive advantage (2004)Understanding Customer Experience Throughout the Customer Journey (2016)Toward a three-dimensional framework for omni-channel (2017)Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Omni-channel management in the new retailing era: A systematic review and future research agenda (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1929Stability in Competition6,933 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 2017The Future of Retailing1,192 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 2012Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information713 cited
  • 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store693 cited
  • 2017Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits616 cited
  • 2015The Impact of Cross-Channel Integration on Retailers’ Sales Growth570 cited
  • 2016Online and Offline Information for Omnichannel Retailing470 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2012Online Product Reviews: Implications for Retailers and Competing Manufacturers400 cited
  • 2013Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty288 cited

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2007
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
258 cited
  • 2015Impact of an “online-to-store” channel on demand allocation, pricing and profitability185 cited
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