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Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

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References

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2022“ Giving PUMA the boot ”–A case study of a contemporary consumer sports boycott15 cited
2024

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The confrontation effect: When users engage more with ideology-inconsistent content online

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2024Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo11 cited

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