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Decomposing the effect of advertising: What happens in the retail channel?
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Decomposing the effect of advertising: What happens in the retail channel? (2022)Decomposing the effect of advertising: Wh…Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)Pass-Through as an Economic T…A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (2009)A Larger Slice or a Larger Pi…Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data (2007)Vertical Relationships betwee…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…The economic analysis of advertising (2005)The economic analysis of adve…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)An Empirical Analysis of the …Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer (2001)Structural Analysis of Manufa…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Private Labels and the Channel Relationship: A Cross‐Category Analysis (1998)Private Labels and the Channe…Has Power Shifted in the Grocery Channel? (1995)Has Power Shifted in the Groc…Automobile Prices in Market Equilibrium (1995)Automobile Prices in Market E…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Managing Channel Profits (1983)Managing Channel ProfitsOptimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Conditional logit analysis of qualitative choice behavior (1972)Simulation and the Asymptotics of Optimization Estimators (1989)Estimating Discrete-Choice Models of Product Differentiation (1994)Discrete Choice Methods with Simulation (2001)Globalization and the Gains From Variety (2006)Simulation and the Monte Carlo Method (2016)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Monopoly and product quality (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)Advertising as Information (1974)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)Accounting for Incomplete Pass-Through (2009)Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market (2013)Deposit Competition and Financial Fragility: Evidence from the US Banking Sector (2016)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Multitask Principal–Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design (1991)The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity (2003)Antitrust Evaluation of Horizontal Mergers: An Economic Alternative to Market Definition (2010)Overlapping Ownership, R&D Spillovers, and Antitrust Policy (2018)The Economic Impacts of the US–China Trade War (2022)Interorganizational Governance in Marketing Channels (1994)Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Persuasion: Empirical Evidence (2010)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)
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References

  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1983Managing Channel Profits1,117 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 2013Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition757 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
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  • 1989Price-Induced Patterns of Competition666 cited
  • 2007Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data561 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
  • 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
  • 2009A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel321 cited
  • 2001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer311 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited

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  • 1995Has Power Shifted in the Grocery Channel?290 cited
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