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The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
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The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction (2022)The effect of sensory marketing factors o…Sensorial marketing within consumer behavior: bibliometric analysis and future trends (2025)Sensorial marketing within co…Neuromarketing sensorial: el impacto de los sentidos en el comportamiento del consumidor (2025)Neuromarketing sensorial: el …Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT) (2024)Examining the factors fosteri…How Big data Analytics Supports Project Manager in Project Risk Management – Cases from UAE Health Sector (2023)How Big data Analytics Suppor…Big Data: Issues and Challenges Moving Forward (2013)Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration (2019)A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach (2022)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Interpreting Effect Sizes of Education Interventions (2020)INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION (2017)Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management (2019)Declaración PRISMA 2020: una guía actualizada para la publicación de revisiones sistemáticas (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)
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  • 2023How Big data Analytics Supports Project Manager in Project Risk Management – Cases from UAE Health Sector10 cited
  • 2025Sensorial marketing within consumer behavior: bibliometric analysis and future trends9 cited
  • 2024Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT)6 cited
  • 2025Neuromarketing sensorial: el impacto de los sentidos en el comportamiento del consumidor6 cited

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