How COVID-19 Accelerates Business Model Innovation and Digital Technological Transformation in the Hospitality Industry: A Focus on Restaurants in Baden–Wuerttemberg

Daniela Ludin · Markus Holler · Wanja Wellbrock · Erika Mueller

14 citations0/0 files storedInternational Journal of Innovation and Technology Management

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Digital Innovation in Industries Business Strategies and Innovation COVID-19 Pandemic Impacts

Abstract

The gastronomy sector was one of the industries most fundamentally affected by the COVID-19 pandemic restrictions and the subsequent disruption of demand. Entrepreneurs were challenged to secure their survival. This study aims to analyze how COVID-19 has accelerated digital technologies in the hospitality industry. The study assumes that due to lockdowns successful restaurants in Baden–Wuerttemberg have developed new digital business models. Data for the quantitative study were collected through a survey among randomly selected restaurants carried out between December 2020 and February 2021. A cluster analysis is used to identify different types of restaurants concerning their propensity to innovate and their success. Results of the study show that the level of digitization is one important factor regarding the range of entrepreneurial success.

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1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle 2020Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic 2020The role of business model innovation in the hospitality industry during the COVID-19 crisis 2004Responding to crisis: severe acute respiratory syndrome (SARS) and hotels in Singapore 2003The impact of the Severe Acute Respiratory Syndrome on hotels: a case study of Hong Kong 2021Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic 2020The Impact of Pandemic Crisis on the Restaurant Business 2019Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation

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