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The Impact of Green Marketing and Environmental Awareness on Consumers Green and Conscious Consumption of Green Products
16 references·1 citing·51 second hop
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References

  • 1991The theory of planned behavior90,729 cited
  • 2012The Theory of Planned Behavior5,352 cited
  • 2013A literature and practice review to develop sustainable business model archetypes4,353 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2002Green marketing, public policy and managerial strategies481 cited
  • 2019Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism455 cited
  • 2020Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior397 cited
  • 2007A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes370 cited
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  • 2016Green Marketing and Its Impact on Consumer Buying Behavior312 cited
  • 2018Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness242 cited
  • 2008Feminist Consumerism and Fat Activists: A Comparative Study of Grassroots Activism and the Dove Real Beauty Campaign178 cited

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  • 2020Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth176 cited
  • 2018Ethical Issues in the Assurance of Sustainability Reports: Perspectives from Assurance Providers140 cited
  • 1983Ajzen and Fishbein's “Theory of Reasoned Action”: A Critical Assessment124 cited
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    • 2023The Role of GBK in Influencing Green Purchase Intention: A SEM Study of University Students7 cited