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What factors determine college students’ green purchase behavior? An empirical investigation of the modified model of goal-directed behavior
16 references·0 citing·37 second hop
What factors determine college students’ green purchase behavior? An empirical investigation of the modified model of goal-directed behavior (2022)What factors determine college students’ …The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The influence of greenwashing…Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study (2016)Purchasing behaviour for envi…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry (2012)Market demand, green product …Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Construct Measurement and Val…Gender differences in Hong Kong adolescent consumers' green purchasing behavior (2009)Gender differences in Hong Ko…Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour (2001)The role of desires and antic…Scale development: Theory and applications (1993)Scale development: Theory and…The theory of planned behavior (1991)The theory of planned behaviorLISREL 7 : a guide to the program and applications (1989)LISREL 7 : a guide to the pro…Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1989LISREL 7 : a guide to the program and applications3,777 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2011Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques13,159 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour1,804 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
  • 2012Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry695 cited
  • 2009Gender differences in Hong Kong adolescent consumers' green purchasing behavior666 cited
  • 1993Scale development: Theory and applications

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619 cited
  • 2016Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study610 cited
  • 2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
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