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A Logit Model of Brand Choice Calibrated on Scanner Data
6 references·16 citing·48 second hop
A Logit Model of Brand Choice Calibrated on Scanner Data (2008)A Logit Model of Brand Choice Calibrated …Testing Competitive Market Structures (1984)Testing Competitive Market St…The Choice Process for Graduate Business Schools (1978)The Choice Process for Gradua…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distribution (1977)The relationship between Luce…Individual Choice Behavior (1962)Individual Choice BehaviorExploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases (2023)Exploring price tolerance in …Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model (2022)Dynamic Pricing for New Produ…Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains (2022)Cause-related marketing and i…Technical Note—An Expectation-Maximization Algorithm to Estimate the Parameters of the Markov Chain Choice Model (2018)Technical Note—An Expectation…Microeconometric Models of Consumer Demand (2018)Microeconometric Models of Co…Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context (2018)Clustering Prediction Techniq…The battle of traditional retailers versus discounters: The role of PL tiers (2017)The battle of traditional ret…Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands (2017)Private label line proliferat…Customer segmentation with purchase channels and media touchpoints using single source panel data (2017)Customer segmentation with pu…Do loyal customers really pay more for services? (2016)Do loyal customers really pay…On the brink: Predicting business failure with mobile location-based checkins (2015)On the brink: Predicting busi…Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations (2014)Willing to Pay More, Eager to…Mobile Targeting (2013)Mobile TargetingMeasuring private labels brand equity: a consumer perspective (2012)Measuring private labels bran…Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Marketing Decision Making and…Nonparametric Identification of Multinomial Choice Demand Models with Heterogeneous Consumers (2009)Nonparametric Identification …Compliance without pressure: The foot-in-the-door technique. 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this work references cited by second hop

References

  • 1962Individual Choice Behavior2,469 cited
  • 1977The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distribution409 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1978The Choice Process for Graduate Business Schools228 cited
  • 1984Testing Competitive Market Structures183 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology153 cited

Cited by

  • 2013Mobile Targeting301 cited
  • 2014Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations149 cited
  • 2017Customer segmentation with purchase channels and media touchpoints using single source panel data100 cited
  • 2009Nonparametric Identification of Multinomial Choice Demand Models with Heterogeneous Consumers87 cited
  • 2016Do loyal customers really pay more for services?83 cited
  • 2012Measuring private labels brand equity: a consumer perspective82 cited
  • 2015On the brink: Predicting business failure with mobile location-based checkins81 cited
  • 2018Technical Note—An Expectation-Maximization Algorithm to Estimate the Parameters of the Markov Chain Choice Model61 cited

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2017
Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands
41 cited
  • 2022Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model36 cited
  • 2017The battle of traditional retailers versus discounters: The role of PL tiers28 cited
  • 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems28 cited
  • 2018Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context20 cited
  • 2018Microeconometric Models of Consumer Demand17 cited
  • 2022Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains16 cited
  • 2023Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases12 cited