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I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research
16 references·0 citing·40 second hop
I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research (2022)I know that I know nothing: exploring the…Sociological Paradigms and Organisational Analysis: Elements of the Sociology of Corporate Life (2021)Sociological Paradigms and Or…Academics and Practitioners Are Alike and Unlike (2014)Academics and Practitioners A…Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Brand-Specific Leadership: Tu…Constructing Grounded Theory. A Practical Guide Through Qualitative Analysis (2006)Constructing Grounded Theory.…Constructing grounded theory : a practical guide through qualitative analysis (2006)Constructing grounded theory …How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Management Research Based on the Paradigm of the Design Sciences: The Quest for Field‐Tested and Grounded Technological Rules (2004)Management Research Based on …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Issues in Educational Research (1999)Issues in Educational ResearchDefining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…1993 Presidential Address: What if the Academy Actually Mattered? (1994)1993 Presidential Address: Wh…Management education and development : drift or thrust into the 21st century? (1988)Management education and deve…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Co-creation and the new landscapes of design (2008)Customer Engagement (2011)An Assessment of the Scientific Merits of Action Research (1978)Building Theories from Case Study Research (1989)Realist Social Theory (1995)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)The Anatomy of a Design Theory (2007)Action Design Research1 (2011)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Understanding Customer Experience Throughout the Customer Journey (2016)Theory Building From Cases: Opportunities And Challenges (2007)The Discovery of Grounded Theory (2017)ACROSS THE GREAT DIVIDE: KNOWLEDGE CREATION AND TRANSFER BETWEEN PRACTITIONERS AND ACADEMICS. (2001)The End of Business Schools? Less Success Than Meets the Eye (2002)Bad Management Theories Are Destroying Good Management Practices (2005)Rediscovery of Otto Frank's contribution to science (2018)Interpretative Phenomenological Analysis: Theory, Method and Research (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases (1990)From the Editors: What Grounded Theory is Not (2006)Toward a political conception of corporate responsibility: Business and society seen from a habermasian perspective (2007)A practical guide to reflexivity in qualitative research: AMEE Guide No. 149 (2022)Thematic Analysis (2022)Dominance Through Interviews and Dialogues (2006)Measurement Matters (2015)Supporting Learners' Agentic Engagement With Feedback: A Systematic Review and a Taxonomy of Recipience Processes (2016)
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References

  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research40,042 cited
  • 2005How Many Interviews Are Enough?25,460 cited
  • 2006Constructing grounded theory : a practical guide through qualitative analysis18,720 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2006Constructing Grounded Theory. A Practical Guide Through Qualitative Analysis11,845 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 1999Issues in Educational Research2,531 cited
  • 2021Sociological Paradigms and Organisational Analysis: Elements of the Sociology of Corporate Life2,213 cited
  • 2004Management Research Based on the Paradigm of the Design Sciences: The Quest for Field‐Tested and Grounded Technological Rules1,380 cited
  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management660 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations624 cited
  • 19941993 Presidential Address: What if the Academy Actually Mattered?617 cited
  • 2009

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Brand-Specific Leadership: Turning Employees into Brand Champions
545 cited
  • 2014Academics and Practitioners Are Alike and Unlike530 cited
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