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Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories1,142 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
  • 2016“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity680 cited
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  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1595 cited
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  • 2009Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict361 cited
  • 2010Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths350 cited
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  • 2008The Marketplace Management of Illicit Pleasure252 cited
  • 2017Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class

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188 cited
  • 2015Women Skating on the Edge: Marketplace Performances as Ideological Edgework176 cited
  • 1997Resisting whiteness' rhetorical silence164 cited
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