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Pengaruh Citra Merek, Keterlibatan Produk, dan Kesadaran Merek terhadap Niat Beli Air Minum dalam Kemasan
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Pengaruh Citra Merek, Keterlibatan Produk, dan Kesadaran Merek terhadap Niat Beli Air Minum dalam Kemasan (2022)Pengaruh Citra Merek, Keterlibatan Produk…THE INFLUENCE OF BRAND IMAGE, AND SERVICE QUALITY TOWARD CONSUMER PURCHASE INTENTION OF BLUE BIRD TAXI MANADO (2016)THE INFLUENCE OF BRAND IMAGE,…PENGARUH KUALITAS PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI) (2015)PENGARUH KUALITAS PRODUK DAN …THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS (2014)THE RELATIONSHIP BETWEEN BRAN…Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market (2013)Customer Perceptions about Br…The Impact of Brands on Consumer Purchase Intentions (2012)The Impact of Brands on Consu…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution (2007)Extending symbolic brands usi…Riset pemasaran : pendekatan terapan (2004)Riset pemasaran : pendekatan …Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Strategi menaklukkan pasar: m…A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue (1991)A Strategic Framework for Ass…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic (2021)The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z (2022)Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions (2024)Understanding brand equity for successful brand extension (1995)Prinsip-prinsip pemasaran (2001)Customers behaviourial responses to sales promotion: the role of fear of losing face (2005)Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai” (2021)Pengaruh Variasi Produk terhadap Pembelian Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi Kasus pada Konsumen Supermaket Toko Pomo Boyolali) (2022)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Effects of brand personality on brand trust and brand affect (2010)Young consumers’ insights on brand equity (2015)Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Product involvement/brand loyalty: is there a link? (2003)The role of perceived product quality and overall satisfaction on purchase intentions (2005)The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty (2018)How fashion influencers contribute to consumers' purchase intention (2020)Cultivating Service Brand Equity (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Corporate reputation and sustained superior financial performance (2002)Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector (2016)How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective (2016)The nature of human values (1973)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A structural equation test of the value-attitude-behavior hierarchy. (1988)Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach (2023)PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION (2019)BRAND IMAGE DALAM MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI KONSUMEN PADA SEPEDA MOTOR HONDA ADV (2022)Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice (2017)Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger (2020)FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY (2021)Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia (2014)Analysis Factors Influencing Financial Management Behaviour (2018)Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions (2022)
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References

  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,372 cited
  • 2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited
  • 2004Riset pemasaran : pendekatan terapan251 cited
  • 2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution161 cited
  • 2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS160 cited
  • 2013Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market139 cited
  • 2016THE INFLUENCE OF BRAND IMAGE, AND SERVICE QUALITY TOWARD CONSUMER PURCHASE INTENTION OF BLUE BIRD TAXI MANADO12 cited
  • 1991A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue12 cited
  • 2015PENGARUH KUALITAS PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI)8 cited

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