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A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue · Study

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ArticleA Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue

Thomas J. Reynolds1991

Article1991

A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue

Thomas J. Reynolds · Charles E. Gengler

12 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1973The nature of human values 1988A structural equation test of the value-attitude-behavior hierarchy.1982A Means-End Chain Model Based on Consumer Categorization Processes 2001Laddering theory, method, analysis, and interpretation.1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations 1956Cognitive structure and attitudinal affect.1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1977The Role of Personal Values in Marketing and Consumer Behavior

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Year1991

Typearticle

Published1991-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1991.12466792

openalex_workW4412086818

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