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Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones
16 references·0 citing·47 second hop
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this work references cited by second hop

References

  • 1986Actual Minds, Possible Worlds8,655 cited
  • 2000The role of transportation in the persuasiveness of public narratives.5,441 cited
  • 2004The Functional Architecture of Human Empathy3,398 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 2001Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters2,107 cited
  • 2009Measuring Narrative Engagement1,234 cited
  • 2008Handbook of consumer psychology1,214 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion883 cited
  • 2008Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement828 cited
  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration777 cited
  • 2016Integrating Marketing Communications: New Findings, New Lessons, and New Ideas713 cited
  • 2018Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

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706 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas640 cited
  • 2011Identification as a Mechanism of Narrative Persuasion572 cited
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