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Campaigning
2 references·0 citing·8 second hop
Campaigning (2022)CampaigningThe Life Trajectory of Social Marketing (2003)The Life Trajectory of Social…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)The Critical Contribution of Social Marketing (2003)Towards a history of critical marketing studies (2010)Unlocking the potential of upstream social marketing (2013)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)
this work references cited by second hop

References

  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 2003The Life Trajectory of Social Marketing189 cited

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