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Abstract We examine how measured intelligence, referred to as IQ, predicts a consumer's decisions on whether to participate in online horse wagering, how much to spend on those bets, and which horserace betting products to consume. We combine three individual‐level archival data sets from Finland, including all online horse bets during a 1‐year period from the state‐sanctioned monopoly operator, the Finnish Defence Forces' IQ test scores from male conscripts born between 1962 and 1990 (N = 705,809), and administrative registry data on socioeconomic status, income, and education for these men. An analysis of male bettors (N = 15,488) shows that IQ is a positive predictor of participation and spending. In addition, high IQ is associated with choosing more complex (high variance) betting products. We find that these results are driven primarily by numerical IQ.
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