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Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus
16 references·3 citing·37 second hop
Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus (2022)Conceptualizing, Measuring, and Managing …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Knowledge Management: An Organizational Capabilities Perspective (2001)Knowledge Management: An Orga…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …Determining Validity in Qualitative Inquiry (2000)Determining Validity in Quali…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration (1996)Prospering in Dynamically-Com…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Strategic assets and organizational rent (1993)Strategic assets and organiza…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Resource-Based Theory of …Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)Strategic Factor Markets: Exp…Measuring the Involvement Construct (1985)Measuring the Involvement Con…A resource‐based view of the firm (1984)A resource‐based view of the …The Role of Technology in Customer Purchase Intention in the UK Market (2024)The Role of Technology in Cus…Hearing faculty members’ voice: a gendered view on knowledge sharing (2024)Hearing faculty members’ voic…Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms (2023)Let Me Engage You: Peer engag…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Competitive Advantage of Nations (1990)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)The Core Competence of the Corporation (2006)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Statistical Theories of Mental Test Scores (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Prospect Theory: An Analysis of Decision under Risk (1979)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Common Method Bias in PLS-SEM (2015)The Nature of the Firm (1937)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)The Theory of the Growth of the Firm (1995)Firm resources and sustained competitive advantage (2004)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative inquiry and research design: choosing among five traditions. (1998)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Understanding Reliability and Validity in Qualitative Research (2015)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)The qualitative content analysis process (2008)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 1990Qualitative evaluation and research methods24,203 cited
  • 1990Qualitative evaluation and research methods17,943 cited
  • 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
  • 2000Determining Validity in Qualitative Inquiry9,170 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,464 cited
  • 1993Strategic assets and organizational rent8,402 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2001Knowledge Management: An Organizational Capabilities Perspective6,226 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1996Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration5,641 cited

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  • 1986Strategic Factor Markets: Expectations, Luck, and Business Strategy5,527 cited
  • Cited by

    • 2023Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms13 cited
    • 2024Hearing faculty members’ voice: a gendered view on knowledge sharing9 cited
    • 2024The Role of Technology in Customer Purchase Intention in the UK Market5 cited