Can big data analytics improve the quality of decision-making in businesses?

Abstract

Big Data Analytics initiatives are crucial for changing conventional firms' decision-making directly into a data driven one that helps achieve the firm's goals. Nevertheless, prior information methods analysis has not given sufficient interest in the effect of Big Data Analytics use on decision-making quality. Using the computational ability of Data Analytics, this analysis examined the effect of Big Data Analytics on decision-making quality and evaluated the mediating impact of Data Analytics capabilities. We collected information through 480 software companies in America. The empirical outcomes demonstrated that big data analytics usage had a positive effect on decision-making quality, where Big Data Analytics had a mediating role in the relationship between Big Data Analytics use and decision-making quality. Thus, companies should not only popularize Big Data Analytics use in business activities, but also take steps to boost the data analytics capabilities, which will boost the decision-making quality in the direction of acquiring competitive advantage.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 53 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.