Postmaterial values and career aspirations in tourism: Generation‐Y tourism professionals in Hong Kong

Abstract

Abstract Recent political movements in Hong Kong suggest a postmaterial value shift in the younger generation, from pursuing material affluence to a greater concern for autonomy, self‐expression, and quality of life. This study examined the values and career aspirations of Generation‐Y tourism professionals through postmaterialism and intergenerational value change. In‐depth interviews revealed differences in the views of older and younger Gen‐Y and three types of career aspirations: Corporate job, Entrepreneurship, and “Slash” careers. Findings demonstrated the material/postmaterial shifts from teenage to mid‐adulthood, and how values were shaped by: student versus working life, tourism work experience, social changes, and specific social events.

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