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The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival
16 references·0 citing·48 second hop
The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival (2022)The importance of marketing mix planning …The Content Analysis Guidebook (2017)The Content Analysis GuidebookThinking about U : Theorizing and testing U ‐ and inverted U ‐shaped relationships in strategy research (2015)Thinking about U : Theorizing…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…Construct Validation Using Computer-Aided Text Analysis (CATA) (2009)Construct Validation Using Co…Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship in small firms (2008)Should entrepreneurs plan or …The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …What do Investors Look for in a Business Plan? (2004)What do Investors Look for in…Social Structure and Organizations 1 (2004)Social Structure and Organiza…Reliability in Content Analysis. (2004)Reliability in Content Analys…Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Market Orientation, Creativit…Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses (2004)Characteristics, Contracts, a…Strategic Orientation and Firm Performance in an Artistic Environment (2000)Strategic Orientation and Fir…CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS (1996)CUSTOMER POWER, STRATEGIC INV…Output flexibility—A competitive advantage for small firms (1991)Output flexibility—A competit…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Structural Inertia and Organizational Change (1984)Structural Inertia and Organi…Bureaucratic and Craft Administration of Production: A Comparative Study (1959)Technical and Institutional Factors in Production Organization: A Preliminary Model (1961)Bureaucratic and craft administration of production: a comparative study (1986)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Promise of Enterpreneurship as a Field of Research (2000)Exploration and Exploitation in Organizational Learning (1991)Dynamic capabilities and strategic management (1997)Econometric Analysis of Cross Section and Panel Data (2001)Tips to use partial least squares structural equation modelling (PLS-SEM) in knowledge management (2018)Research Methods in Business Studies (2020)Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model (2021)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2017The Content Analysis Guidebook9,282 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1984Structural Inertia and Organizational Change7,243 cited
  • 2004Social Structure and Organizations 14,324 cited
  • 2004Reliability in Content Analysis.2,843 cited
  • 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
  • 2015Thinking about U : Theorizing and testing U ‐ and inverted U ‐shaped relationships in strategy research2,479 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,598 cited
  • 2004Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses1,220 cited
  • 2004Market Orientation, Creativity, and New Product Performance in High-Technology Firms1,086 cited
  • 2008Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship in small firms747 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment707 cited
  • 2009Construct Validation Using Computer-Aided Text Analysis (CATA)643 cited
  • 2006The Marketing Mix Revisited: Towards the 21st Century Marketing542 cited
  • 2004

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What do Investors Look for in a Business Plan?
525 cited
  • 1991Output flexibility—A competitive advantage for small firms440 cited
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