What to watch: Practical considerations and strategies for using YouTube for research

Wuyou Sui · Anna Sui · Ryan E. Rhodes

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Social Media in Health Education Computational and Text Analysis Methods Focus Groups and Qualitative Methods

Abstract

YouTube is the second-most visited webpage in the world and boasts over 2 billion users and 500 h of videos uploaded every hour. Despite this popularity, relatively few articles have discussed the practical use of searching and YouTube as a research tool and source of data. The purpose of our paper is to propose a step-by-step schematic for utilizing the YouTube platform. Our discussions include (a) when/whether to use YouTube for research; (b) selecting an appropriate research design; (c) how to search for YouTube data; (d) what data can be pulled from YouTube; and (e) the contextual limitations for interpreting YouTube data. Further, we provide practical strategies and considerations when searching, collecting, or interpreting YouTube data. These discussions are informed by our own work using the YouTube platform. Effective methods used to search for YouTube data are likely to extend beyond simply searching the platform itself; the search strategy and search results themselves should also be documented. While not exhaustive, we feel these considerations and strategies present themselves as a conceptual foothold for future research using the YouTube platform.

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2013The Behavior Change Technique Taxonomy (v1) of 93 Hierarchically Clustered Techniques: Building an International Consensus for the Reporting of Behavior Change Interventions 2016Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers 2020YouTube as a source of information on COVID-19: a pandemic of misinformation?2016The SAGE Handbook of Social Media Research Methods 2013Social Media as Information Source: Recency of Updates and Credibility of Information 2020YouTube as a source of medical information on the novel coronavirus 2019 disease (COVID-19) pandemic 2012The Open Laboratory: Limits and Possibilities of Using Facebook, Twitter, and YouTube as a Research Data Source 2019Tweens’ Wishful Identification and Parasocial Relationships With YouTubers

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