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Twenty-five Years of Inspiration. The Intense Scent of Marketing in the «Guggenheim Effect»
6 references·0 citing·18 second hop
Twenty-five Years of Inspiration. The Intense Scent of Marketing in the «Guggenheim Effect» (2022)Twenty-five Years of Inspiration. The Int…Research in Arts Marketing: Evolution and Future Directions (2014)Research in Arts Marketing: E…Aprendiendo del Guggenheim Bilbao (2007)Aprendiendo del Guggenheim Bi…Estrategias y marketing de museos (2001)Estrategias y marketing de mu…Museos, patrimonio y sociedad (1998)Museos, patrimonio y sociedadBook Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Finding flow: the psychology of engagement with everyday life (1997)Art infusion in retailing: The effect of art genres (2017)Music Audiences 3.0: Concert-Goers’ Psychological Motivations at the Dawn of Virtual Reality (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism (2021)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Components of art exhibition brand equity for internal and external visitors (2010)Museos y comunicación: los nuevos medios como herramienta de diálogo y sociabilidad de la institución. El uso de Twitter por el museo del Prado, museo Thyssen-Bornemisza y museo Reina Sofía (2016)Perception of governance, value and satisfaction in museums from the point of view of visitors. Preservation-use and management model (2019)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Construcción de identidades en los museos de Cataluña y el País Vasco: entre lo local, nacional y global (2010)La consolidación del Monterrey "imaginario" en el contexto de la globalización: "Macroproyectos" urbanos (2011)Declive urbano, estrategias de revitalización y redes de actores: el peso de las trayectorias locales a través de los casos de estudio de Langreo y Avilés (España) (2014)
this work references cited by second hop

References

  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 2014Research in Arts Marketing: Evolution and Future Directions77 cited
  • 2001Estrategias y marketing de museos56 cited
  • 2007Aprendiendo del Guggenheim Bilbao14 cited
  • 1998Museos, patrimonio y sociedad1 cited

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