THE ROLE OF ORGANIZATIONAL CULTURE TO BUILD EMPLOYEE LOYALTY

Eva Noviana · Leonard Adrie Manafe

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Employee Performance and Management Management and Organizational Practices Organizational Management and Innovation

Abstract

This research has a purpose for the role of organizational culture in the company to build a loyalty to the employees of the Power Generation Company (PPL) in the city of Sidoarjo. In this study using descriptive qualitative analysis method using data collection techniques chosen by the author in the form of interviews, observations and document studies. The research informants were seven employees of the company. The results of the study show that the role of organizational culture in PPL is able to build employee loyalty through the "AKHLAK" (Amanah, Kompeten, Harmonis, Loyal, Adaptif, dan Kolaboratif) culture, and is balanced with the application of "SIAP" (Service Oriented, Integrity, Active Learning and Professional) corporate values. With this organizational culture, it will unite every employee of the company and can also foster a sense of employee loyalty to the company.

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2016Metode Penelitian Kuantitatif 2016 2013Pengaruh Kepuasan Kerja dan Loyalitas Kerja terhadap Organizational Citizenship Behavior pada Karyawan PT. Surya Timur Sakti Jatim 2021Budaya Organisasi Terhadap Kinerja Dimediasi Kepuasan dan Loyalitas Kerja Karyawan 2019Faktor-faktor yang mempengaruhi loyalitas karyawan 2019Compensation, Organizational Culture and Job Satisfaction In Affecting Employee Loyalty 2021PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN 2016LOYALITAS KARYAWAN PADA CV TRIJAYA MANUNGGAL 2020KEPEMIMPINAN TRANSFORMASIONAL, BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN

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