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Consumer Fairness Concerns and Dynamic Pricing in a Channel · Study

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ArticleConsumer Fairness Concerns and Dynamic Pricing in a Channel

Wen Diao2022

Article2022

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Wen Diao · Mushegh Harutyunyan · Baojun Jiang

55 citations·0/0 files stored·Marketing Science

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

Abstract

Effect of consumer fairness concerns on wholesale and retail price dynamics and manufacturer and retailer profits.

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References

1999A Theory of Fairness, Competition, and Cooperation 2000ERC: A Theory of Equity, Reciprocity, and Competition 2002Understanding Social Preferences with Simple Tests 2003Consumer Perceptions of Price (Un)Fairness 2000Prices Rise Faster than They Fall 1983An Industry Equilibrium Analysis of Downstream Vertical Integration 1999Perceptions of Price Unfairness: Antecedents and Consequences 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Cited by

2024Do fairness concerns matter for ESG decision-making? Strategic interactions in digital twin-enabled sustainable semiconductor supply chain 2022How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?2022Dynamic Pricing in the Presence of Social Externalities and Reference-Price Effect 2024Logistics service decision for e-commerce supply chain with fairness concern under uncertain environment 2023Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon?

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Details

Year2022

Typearticle

Published2022-09-15

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations55

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1287/mksc.2022.1395

openalex_workW4295925019

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