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The Influence of Word of Mouth, Service Quality, and Brand Image on Consumer Loyalty through Brand Trust in PT. Virama Karya (Persero) Surabaya
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The Influence of Word of Mouth, Service Quality, and Brand Image on Consumer Loyalty through Brand Trust in PT. Virama Karya (Persero) Surabaya (2022)The Influence of Word of Mouth, Service Q…PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN KEPERCAYAAN MEREK MEMED…PERAN BRAND TRUST MEMEDIASI HUBUNGAN BRAND IMAGE DENGAN BRAND LOYALTY (Studi Pada Konsumen iPhone di Kota Denpasar) (2018)PERAN BRAND TRUST MEMEDIASI H…The relationship of service quality, word-of-mouth, and repurchase intention in online transportation services (2017)The relationship of service q…PENGARUH BRAND IMAGE DAN WOM (WORD OF MOUTH) TERHADAP LOYALITAS KONSUMEN PADA RM.DAHSYAT WANEA (2017)PENGARUH BRAND IMAGE DAN WOM …Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada JNE Cabang Bandung (2014)Pengaruh Kualitas Pelayanan T…Metode Penelitian Manajemen (2014)Metode Penelitian ManajemenManajemen Pemasaran Jasa Berbasis Kompetensi (2013)Manajemen Pemasaran Jasa Berb…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…Services Marketing: Integrating Customer Focus Across the Firm (2004)Services Marketing: Integrati…Customer loyalty : menumbuhkan dan mempertahankan kesetiaan pelanggan (2003)Customer loyalty : menumbuhka…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Behavioral Consequences of Service Quality (1996)Logistics service quality: where we are and where we go in the context of airline industry (2020)I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase intention (2022)Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry (2024)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY (2019)FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR (2021)The Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention (2022)Manajemen Pemasaran 2 (2002)Electronic word-of-mouth in hospitality and tourism management (2007)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) (2021)The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) (2022)The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya (2023)Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan dan Loyalitas Konsumen (2019)The Influence of Service Quality, Institutional Reputation, Students’ Satisfaction on Students’ Loyalty in Higher Education Institution (2019)LITERATURE REVIEW KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN PADA SMARTPHONE: HARGA DAN PROMOSI (2022)PENGARUH PERSEPSI HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN (2018)PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (2019)Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan di PT. Tempo Cabang Tegal (2019)Understanding Service Convenience (2002)Evolving to a New Dominant Logic for Marketing (2003)Trust and Reputation in the Sharing Economy: The Role of Personal Photos on Airbnb (2015)KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH (2017)Pengaruh Brand Image (Citra Merek) terhadap Loyalitas Konsumen Produk Oli Pelumas Evalube di Kota Langsa (2018)Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty (2022)ANALISIS PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DENGAN SISTEM REWARD SEBAGAI VARIABEL MODERATING (2014)PENGARUH NEW NORMAL DITENGAH PANDEMI COVID-19 TERHADAP PENGELOLAHAN SEKOLAH DAN PESERTA DIDIK (2020)Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta (2021)
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References

  • 2004Services Marketing: Integrating Customer Focus Across the Firm1,789 cited
  • 2014Metode Penelitian Manajemen1,202 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2013Manajemen Pemasaran Jasa Berbasis Kompetensi376 cited
  • 2003Customer loyalty : menumbuhkan dan mempertahankan kesetiaan pelanggan370 cited
  • 2014Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada JNE Cabang Bandung137 cited
  • 2017The relationship of service quality, word-of-mouth, and repurchase intention in online transportation services39 cited
  • 2019PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN28 cited
  • 2018PERAN BRAND TRUST MEMEDIASI HUBUNGAN BRAND IMAGE DENGAN BRAND LOYALTY (Studi Pada Konsumen iPhone di Kota Denpasar)18 cited
  • 2017PENGARUH BRAND IMAGE DAN WOM (WORD OF MOUTH) TERHADAP LOYALITAS KONSUMEN PADA RM.DAHSYAT WANEA11 cited

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