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Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs
16 references·0 citing·57 second hopsampled
Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs (2022)Analysis of digital-based marketing strat…Use of Social Media Platforms among Adults in the United States—Behavior on Social Media (2020)Use of Social Media Platforms…Digital marketing for B2B organizations: structured literature review and future research directions (2020)Digital marketing for B2B org…Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020)Customer information resource…Strategic renewable energy resources selection for Pakistan: Based on SWOT-Fuzzy AHP approach (2019)Strategic renewable energy re…Self Efficacy, Self Personality and Self Confidence on Entrepreneurial Intention: Study on Young Enterprises (2019)Self Efficacy, Self Personali…Revisiting international marketing strategy in a digital era (2019)Revisiting international mark…Marketing perspectives on digital business models: A framework and overview of the special issue (2019)Marketing perspectives on dig…International Marketing Strategy in Emerging-Market Exporting Firms (2019)International Marketing Strat…Digital Economics (2019)Digital EconomicsThe impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics (2018)The impact of digital technol…Research in marketing strategy (2018)Research in marketing strategyDigital technology, digital capability and organizational performance (2018)Digital technology, digital c…Understanding the Digital Marketing Environment with KPIs and Web Analytics (2017)Understanding the Digital Mar…An updated and expanded assessment of PLS-SEM in information systems research (2017)An updated and expanded asses…Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Strategic marketing and marke…The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)The E-Marketing Mix: A Contri…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dynamic capabilities and strategic management (1997)Evolving to a New Dominant Logic for Marketing (2003)Market-focused sustainability: market orientation plus! 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A multiple case study based on resource integration perspective (2022)A systematic review of knowledge management and new product development projects: Trends, issues, and challenges (2023)Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies (2023)Multicriteria decision making in energy planning using a modified fuzzy TOPSIS methodology (2010)Selection of renewable energy sources for sustainable development of electricity generation system using analytic hierarchy process: A case of Malaysia (2013)Structuring problems for Multi-Criteria Decision Analysis in practice: A literature review of method combinations (2017)A novel approach to extended fuzzy TOPSIS based on new divergence measures for renewable energy sources selection (2020)Assessment of the Public Acceptance and Utilization of Renewable Energy in Pakistan (2020)Modeling factors of biogas technology adoption: a roadmap towards environmental sustainability and green revolution (2022)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Factors Affecting Impulse Buying Behavior of Consumers (2021)Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation (2022)The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)Frictionless Commerce? 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References

  • 2017An updated and expanded assessment of PLS-SEM in information systems research4,033 cited
  • 2019Digital Economics2,730 cited
  • 2018The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics2,054 cited
  • 2018Digital technology, digital capability and organizational performance959 cited
  • 2009Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises476 cited
  • 2019Strategic renewable energy resources selection for Pakistan: Based on SWOT-Fuzzy AHP approach362 cited
  • 2018Research in marketing strategy341 cited
  • 2020Customer information resources advantage, marketing strategy and business performance: A market resources based view331 cited
  • 2019Revisiting international marketing strategy in a digital era287 cited
  • 2002The E-Marketing Mix: A Contribution of the E-Tailing Wars269 cited
  • 2020Digital marketing for B2B organizations: structured literature review and future research directions239 cited
  • 2020Use of Social Media Platforms among Adults in the United States—Behavior on Social Media234 cited
  • 2017Understanding the Digital Marketing Environment with KPIs and Web Analytics224 cited
  • 2019Marketing perspectives on digital business models: A framework and overview of the special issue

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217 cited
  • 2019Self Efficacy, Self Personality and Self Confidence on Entrepreneurial Intention: Study on Young Enterprises131 cited
  • 2019International Marketing Strategy in Emerging-Market Exporting Firms118 cited
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