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Impact of celebrity-endorsed environmental advertisements on green economy development · Study

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ArticleImpact of celebrity-endorsed environmental advertisements on green economy development

Mengyu Li2022

Article2022

Impact of celebrity-endorsed environmental advertisements on green economy development

Mengyu Li · Jinglei Li · Megat Al Imran Yasin · Norliana Binti Hashim · Lay Hoon Ang · Rosmiza Binti Haji Bidin

22 citations·0/0 files stored·Technological Forecasting and Social Change

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Environmental Sustainability in Business Digital Marketing and Social Media Media Influence and Health

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References

2020Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media 2020Multiple features based approach for automatic fake news detection on social networks using deep learning 2020Linking Information Communication Technology, trade globalization index, and CO2 emissions: evidence from advanced panel techniques 2003Sustainable consumption: consumption, consumers and the commodity discourse 2014Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption 2015Is Your Product Really Green? A Content Analysis to Reassess Green Advertising 2012Consumer Receptivity to Green Ads 2021Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision

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Details

Year2022

Typearticle

Published2022-09-16

VenueTechnological Forecasting and Social Change

ISSN-L0040-1625

Languageen

Citations22

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.techfore.2022.121979

openalex_workW4296200014

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