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Impact of celebrity-endorsed environmental advertisements on green economy development
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References

  • 2020Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media585 cited
  • 2020Multiple features based approach for automatic fake news detection on social networks using deep learning445 cited
  • 2020Linking Information Communication Technology, trade globalization index, and CO2 emissions: evidence from advanced panel techniques326 cited
  • 2003Sustainable consumption: consumption, consumers and the commodity discourse289 cited
  • 2014Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption282 cited
  • 2015Is Your Product Really Green? A Content Analysis to Reassess Green Advertising128 cited
  • 2012Consumer Receptivity to Green Ads123 cited
  • 2021Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision121 cited
  • 2018Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution66 cited
  • 2019A Bibliometric History of the Journal of Promotion Management (1992–2019)56 cited
  • 2019The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors48 cited
  • 2020Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation46 cited
  • 2020GREEN PERCEIVED RISK, GREEN VIRAL COMMUNICATION, GREEN PERCEIVED VALUE AGAINST GREEN PURCHASE INTENTION THROUGH GREEN SATISFACTION

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37 cited
  • 2020Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India36 cited
  • 2021Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana25 cited
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