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Finanzwirtschaft der Unternehmung
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Finanzwirtschaft der Unternehmung (2022)Finanzwirtschaft der UnternehmungValuation of IT Investments Using Real Options Theory (2013)Valuation of IT Investments U…Approaches to the Ex-ante Evaluation of Investments into Information Systems (2004)Approaches to the Ex-ante Eva…Markenbewertung — Bestandsaufnahme und kritische Würdigung (2002)Markenbewertung — Bestandsauf…Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Fourth-Generation Evaluation (1988)The balanced scorecard : measures that drive performance (1992)E-government evaluation: Citizen's perspective in developing countries (2009)Preserving Knowledge on IS Business Value (2010)Fourth Generation Evaluation (2014)Modeling project criticality in IT project portfolios (2018)The Pricing of Options and Corporate Liabilities (1973)Theory of Rational Option Pricing (1973)Investment Under Uncertainty. (1994)Embedding real options in scenario planning: A new methodological approach (2016)The impact of economic policy uncertainty on corporate social responsibility: A new evidence from food industry in China (2022)
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  • 2004Approaches to the Ex-ante Evaluation of Investments into Information Systems77 cited
  • 2013Valuation of IT Investments Using Real Options Theory46 cited
  • 2002Markenbewertung — Bestandsaufnahme und kritische Würdigung16 cited

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