Entrepreneurship in Tourism Education

Abstract

Hospitality and tourism requires varying degrees of skills that allow for quick entry into the workforce and business for trainees. It is one of the most diversified industries in the world because of the wide number of different occupations and professions involved in it. With increasing change in both the domestic as well as the global market, technology and customer expectations of the industry itself, the requirements of the hospitality and tourism have also undergone significant transformation. With these ever increasing changes in the industry, graduates are expected to possess more than just specialized knowledge and skills, but also the capacity to be proactive and to see and to respond to problems creatively and autonomously. This chapter critically looks at the place of entrepreneurship education within the hospitality and tourism programs in Ethiopia and Kenya. It adopts a qualitative study by way of unstructured interviews and secondary data analysis. It concludes by proposing various strategies to achieve this, notably an outcome-based system and industry-based learning models.

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