The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence

Michael Rodríguez · Stefanie L. Boyer

7 citations0/0 files storedJournal of Business-to-Business Marketing

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Digital Innovation in Industries Marketing and Advertising Strategies COVID-19 Pandemic Impacts

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Many sales organizations are working virtually and connecting with customers differently because of the recent COVID-19 pandemic. In response to this pandemic, which is a prime example of environme...

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2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1986Organizational Information Requirements, Media Richness and Structural Design 1985Of strategies, deliberate and emergent 2001Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view 2004Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 1988Strategic Decision Processes in High Velocity Environments: Four Cases in the Microcomputer Industry 2001An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation 2003Regions, Globalization, Development

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