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Social media, customer engagement, and sales organizations: A research agenda · Study

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ArticleSocial media, customer engagement, and sales organizations: A research agenda

Raj Agnihotri2020

Article2020

Social media, customer engagement, and sales organizations: A research agenda

178 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 178 citations exist upstream.

References

2009Users of the world, unite! The challenges and opportunities of Social Media 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1996Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration 1995Developing relationships in business networks 2011Consumer engagement in a virtual brand community: An exploratory analysis 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase 2011Technostress: Technological Antecedents and Implications1

Cited by

2022Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change 2023Customer Engagement and Customer Relationship Management Capabilities’ Effects on Innovation Performance and Customer Distrust’s Moderating Role 2022Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management 2022Chinese social media for informal knowledge sharing in the supply chain 2025Navigating the AI wave for sales management: The mediating role of marketing agility 2022Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach 2022Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China 2021Customer engagement value: process, limitations and future research

Details

Year2020

Typearticle

Published2020-08-07

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations178

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.indmarman.2020.07.017

openalex_workW3047847601

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