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Navigating the AI wave for sales management: The mediating role of marketing agility · Study

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ArticleNavigating the AI wave for sales management: The mediating role of marketing agility

Pramod Iyer2025

Article2025

Navigating the AI wave for sales management: The mediating role of marketing agility

Pramod Iyer · Atanas Nik Nikolov · Stefan Sleep · Brad Eskridge · Dierto Matanda Moke

18 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Innovation and Knowledge Management Digital Innovation in Industries

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1990Absorptive Capacity: A New Perspective on Learning and Innovation 1997Dynamic capabilities and strategic management 2015A primer on partial least squares structural equation modeling (PLS-SEM)2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance 2000Dynamic capabilities: what are they?1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

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2025Organisational agility for new industrial marketing management models in turbulent times

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Year2025

Typearticle

Published2025-04-06

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations18

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2025.03.009

openalex_workW4409200834

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