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Embedding Artificial Intelligence and Green Ideology in Formulating Corporate and Marketing Strategies
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Embedding Artificial Intelligence and Green Ideology in Formulating Corporate and Marketing Strategies (2022)Embedding Artificial Intelligence and Gre…The eco‐friendly side of narcissism: The case of green marketing (2021)The eco‐friendly side of narc…Sustainable Marketing and Consumer Support for Sustainable Businsses (2020)Sustainable Marketing and Con…Sustainability and Branding in Retail: A Model of Chain of Effects (2020)Sustainability and Branding i…Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry (2020)Examination of marketing mix …Achieving the Success of Sustainability Development Projects through Big Data Analytics and Artificial Intelligence Capability (2020)Achieving the Success of Sust…The Greenconsumption Effect: How Using Green Products Improves Consumption Experience (2019)The Greenconsumption Effect: …The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective (2019)The effects of trust on consu…Artificial intelligence and sustainable development (2019)Artificial intelligence and s…Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing (2017)Green Consumerism : an Eco-Fr…Consequences of “greenwashing” (2015)Consequences of “greenwashing”A selected review on the negative externalities of the freight transportation: Modeling and pricing (2015)A selected review on the nega…Green Consumer Behavior of the Educated Segment in India (2014)Green Consumer Behavior of th…Sustainability and branding: An integrated perspective (2013)Sustainability and branding: …Exploring green consumers' product demands and consumption processes (2013)Exploring green consumers' pr…Sustainability marketing — An innovative conception of marketing (2010)Sustainability marketing — An…Sustainable Marketing (2005)Sustainable MarketingDevising AI-Based Customer Engagement to Foster Positive Attitude Towards Green Purchase Intentions (2025)Devising AI-Based Customer En…Thinking Responsibly About Responsible AI in Risk Management: The Darkside of AI in RM (2024)Thinking Responsibly About Re…DİJİTAL DÖNÜŞÜMDE YAPAY ZEKA VE AVRUPA YEŞİL MUTABAKATI SÜRECİNDE SÜRDÜRÜLEBİLİR YEŞİL PAZARLAMA STRATEJİLERİ (2023)DİJİTAL DÖNÜŞÜMDE YAPAY ZEKA …Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Theory Building From Cases: Opportunities And Challenges (2007)An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability (2015)Investigating sustainable consumption behaviors: a bibliometric analysis (2023)The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research (2023)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Emotion And Adaptation (1991)The Social Responsibility of Business Is to Increase Its Profits (2007)Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment (2015)Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism (2019)GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW (2020)Advances in Consumer Research (1992)Marketing Research: An Applied Orientation (1994)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China (2016)Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase (2020)RETRACTED ARTICLE: Nexus between corporate social responsibility and firm’s perceived performance: evidence from SME sector of developing economies (2020)A Three-Dimensional Conceptual Model of Corporate Performance (1979)A Natural-Resource-Based View of the Firm (1995)Cannibals with forks: the triple bottom line of 21st century business (1999)How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2019)Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage (2021)Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective (2022)The marginal external costs of urban transport (1996)The value of time and reliability: measurement from a value pricing experiment (2001)A green intermodal service network design problem with travel time uncertainty (2015)Exploring financial performance and green logistics management practices: Examining the mediating influences of market, environmental and social performances (2020)The Geography of Transport Systems (2020)The role of emerging technologies in implementing green practices to achieve sustainable operations (2021)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing Strategy: An Analysis of Recent Literature (2013)Business for sustainable change: Extending eco-efficiency and eco-sufficiency strategies to consumers (2019)Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude (2021)Social Support as a Moderator of Life Stress (1976)\nThe use of partial least squares path modeling in international marketing (2009)PLS-SEM: Indeed a Silver Bullet (2011)Consumers’ purchase decisions and employer image (2020)How trust leads to online purchase intention founded in perceived usefulness and peer communication (2021)The dual concept of consumer value in social media brand community: A trust transfer perspective (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving (1990)Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption (2020)Consumer acceptance of products made from recycled materials: A scoping review (2022)Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review (2022)Influence of artificial intelligence on technological innovation: Evidence from the panel data of china's manufacturing sectors (2020)Sustainability innovations and firm competitiveness: A review (2020)How can artificial intelligence impact sustainability: A systematic literature review (2022)Artificial intelligence in developing countries: The impact of generative artificial intelligence (AI) technologies for development (2023)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)How do businesses achieve sustainable success and gain a competitive advantage in the green era? (2022)Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image (2024)Sustainability and the Circular Economy Business Development (2024)
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References

  • 2019Artificial intelligence and sustainable development753 cited
  • 2015Consequences of “greenwashing”354 cited
  • 2019The Greenconsumption Effect: How Using Green Products Improves Consumption Experience271 cited
  • 2015A selected review on the negative externalities of the freight transportation: Modeling and pricing244 cited
  • 2013Sustainability and branding: An integrated perspective243 cited
  • 2019The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective235 cited
  • 2010Sustainability marketing — An innovative conception of marketing217 cited
  • 2020Sustainable Marketing and Consumer Support for Sustainable Businsses128 cited
  • 2014Green Consumer Behavior of the Educated Segment in India111 cited
  • 2013Exploring green consumers' product demands and consumption processes87 cited
  • 2020Achieving the Success of Sustainability Development Projects through Big Data Analytics and Artificial Intelligence Capability77 cited
  • 2005Sustainable Marketing53 cited
  • 2021The eco‐friendly side of narcissism: The case of green marketing44 cited
  • 2017Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing38 cited

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2020
Sustainability and Branding in Retail: A Model of Chain of Effects
25 cited
  • 2020Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry24 cited
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    • 2024Thinking Responsibly About Responsible AI in Risk Management: The Darkside of AI in RM14 cited
    • 2025Devising AI-Based Customer Engagement to Foster Positive Attitude Towards Green Purchase Intentions10 cited
    • 2023DİJİTAL DÖNÜŞÜMDE YAPAY ZEKA VE AVRUPA YEŞİL MUTABAKATI SÜRECİNDE SÜRDÜRÜLEBİLİR YEŞİL PAZARLAMA STRATEJİLERİ10 cited