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Continuance Intention to Use YouTube Applying the Uses and Gratifications Theory · Study

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ChapterContinuance Intention to Use YouTube Applying the Uses and Gratifications Theory

Saad G. Yassen2022

Chapter2022

Continuance Intention to Use YouTube Applying the Uses and Gratifications Theory

Saad G. Yassen · Dima Dajani · Ihab Ali El Qirem · Shorouq Fathi Kamel Eletter

10 citations·0/0 files stored·Studies in computational intelligence

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Technology Adoption and User Behaviour Digital Marketing and Social Media Media and Digital Communication

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

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Year2022

Typechapter

Published2022-01-01

VenueStudies in computational intelligence

ISSN-L1860-949X

Languageen

Citations10

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-031-05258-3_23

openalex_workW4297124785

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