Metaverse Applications in Business

Abstract

This study aims to identify the main applications of metaverse in business based on scientific publications. More specifically, the chapter aims to identify conceptual frameworks used in the literature. The authors conducted a systematic review based on the Web of Science and Scopus databases to achieve the objectives. This study followed a systematic literature review methodology consisting of protocol development, identified inclusion, and exclusion criteria for relevant publications; data extraction; and synthesis. The research resulted in 26 articles, which were identified and classified according to applications to the business environment, concluding that the main implications and applications of the metaverse in the business environment focus on an integrative framework that includes ethical issues, innovation management, marketing management, and knowledge management. This research has put down the foundation for establishing metaverse as a research topic in business research. With this study, the contribution lies both at the theoretical and practical levels.

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